Our Team

Craig Willeke is a financial advisor and the President and proud owner of Willeke Financial Group, LLC. He has been working in financial services since 2003, serving a variety of clients including healthcare professionals and business owners.

Craig began his professional journey as an Occupational Therapist, a role that gave him a strong foundation in psychology. Today, he applies this background to his work as a financial advisor, emphasizing holistic financial planning. He especially enjoys guiding clients through the important—but often overlooked—area of behavioral finance.

When working with clients, Craig places a strong emphasis on tax planning, creating strategies that not only follow sound financial principles but also focus on efficiency and automation. These systems help clients stay on track, even when life throws the unexpected their way. Craig believes that once someone is financially “headed in the right direction,” it shouldn’t require much time or effort to maintain that course—just regular checkups and timely adjustments.

Before becoming a financial advisor, Craig worked in outpatient healthcare and later in specialized Durable Medical Equipment. He earned his B.S. in Psychology with a minor in Business from Nebraska Wesleyan University in 1993, and received a Master of Occupational Therapy from Rockhurst University in Kansas City, MO, in 1997.

Blending his passion for fitness and helping others, Craig co-founded and co-owned a kettlebell gym, Fit Club, for five years. ("Fit Club" is a playful nod to Fight Club, reflecting Craig’s interest in combat sports.)

Craig has been a proud, consistent member of the Million Dollar Round Table since 2011. He holds several professional designations, including CFP® (Certified Financial Planner), LUTCF (Life Underwriter Training Council Fellow), and CLTC® (Certified in Long-Term Care®).

In addition to his advisory work, Craig volunteers with Money Management Educators, a company dedicated to teaching money management skills in the workplace.

One of Craig’s many hobbies is reading. He is particularly drawn to books focused self-improvement, betterment, and growth. Here’s a list of his favorites from over the years.

• Atomic Habits

• The Slight Edge

• The Happiness Advantage

• The 4-Hour work week

• Extreme Ownership

• The Gift of Fear

Conor Willeke is a Licensed Agent with New York Life Insurance Company and a Registered Representative of NYLIFE Securities LLC. He is dedicated to helping individuals, families, and business owners protect their financial future and create lasting strategies for growth and security.

Currently pursuing his degree in Financial Planning at Nebraska Wesleyan University, Conor has achieved a 4.0 GPA. He is passionate about building strong relationships and empowering clients to make confident financial decisions at every stage of life.

Conor enjoys taking part of numerous student organizations, including Chess Club, Psychology Club, FBLA, and It’s On Us (a group focused on preventing domestic violence). He is also a peer assistant at the University and enjoys helping others.

Conor is proud to represent New York Life, a company with more than 175 years of financial strength and a tradition of putting clients first.

The Book Thief

Hallucinations

A Brief History of time

Man’s Search for Meaning

The Lost Cause of Bleak Creek